Trade Show Thailand

Hi from Thailand!

On this website you will see reviews of many of the various trade shows and fairs, as well as other events, in Thailand. Though the shows and fairs may already be over, these articles could still be useful reference because many of these events are held one or more times every year under the same name.

The three most important trade show venues in the Bangkok Metropolitan Area are:

Impact:  Impact Exhibition & Convention Center, located in Muang Thong Thani, just north of Bangkok      Impact Calendar of Events

QSNCC:  Queen Sirikit National Convention Center, centrally located in Bangkok      QSNCC Calendar of Events

Bitec:  Bangkok International Trade & Exhibition Center, located in Bangna, to the southeast of Bangkok     Bitec Calendar of Events

We hope that you will enjoy reading these reviews and will find them useful.

Bob Latini, David Hober

 

Here is our "Top Recommended Thailand Trade Show" of all those we have covered so far:

OTOP City Fair, Dec 18-26, 2010, at Impact

On Dec 20 and Dec 23, 2010, I went to the OTOP City Fair trade show, which is being held at the Impact Center.

First, a little background on OTOP: OTOP is the acronym for “One Tambon, One Product.” A tambon is an administrative subdistrict of a province. OTOP is a local entrepreneurship stimulus program through which village communities are encouraged to develop quality products to be marketed both domestically and internationally.

I arrived at the OTOP Fair on Monday December 20 at 2:30 p.m., but I hadn’t eaten lunch yet, so I went to the food area at the south end of the exhibition center. There were four aisles of food vendors, and after checking out their wares I decided on the Northern Thai dish called Nam Ngiew. You might recall that I looked for this dish at a previous fair, without success, but I found it here at a booth run by residents of the northern province of Phrae.

Nam Ngiew is a somewhat spicy pork sauce with a uniquely tasty flavor. It is made with a red chili paste consisting of dried chili, garlic, shallots and shrimp paste, served like a soup in a bowl with Khanom Jeen rice noodles. The pieces of pork that it contained were good. There were also several cubes of congealed pork blood, which I don’t find particularly tasty but were okay.

The food booth that was doing the best business was selling roti, a type of sweet crepe snack. The sellers were from the southern Thai province of Pattani.

After eating, I started walking around. Next to the prepared food section were several aisles containing various types of food products. A high percentage of this food was dried fruit and dried meat products, as well as salted eggs, spicy sauces, “nam phrik” spicy seasonings, specialized types of rice, crispy snacks, fruit drinks, and much more.

It was nice to see that many exhibitors were offering a sample portion of their products. I had a piece of preserved egg, crispy rice snack, Chinese-style slightly sweet sausage “kun chiang,” steamed black rice, crispy “pla salit” fish slices, crispy “mee grob” noodles, dried squid, and tastes of many other food products.

Best of all, there were quite a few wineries exhibiting their products and offering tastes of their wines, though in very small plastic cups. I (graciously) accepted every offer of a wine sample and found many of them quite good, especially the dry ones. As Thailand produces a wide variety of fruit, there was likewise a nice range of tastes. One popular fruit that I had never heard of was called “ma-mao” and was used by a lot of the northeastern Thai vintners, described by one as being somewhat like a prune.

The exhibits seemed to be basically organized in either of two ways: by type of product or province of origin. Additionally, there were miscellaneous booths scattered throughout. I would estimate that there were over 3,000 booths at the OTOP City Fair.

Not surprisingly, silk producers were probably the best represented. By far, most of the silk vendors were from Northeast Thailand (known as the Isan region), with smaller numbers from the North and Central regions. Many of these producers had been recipients of the OTOP 5-Star Award for Excellence, and the silk on display certainly appeared to be of very high quality.

I was quite surprised by the number of producers of batik, which I generally think of as an Indonesian textile. However, there were many booths displaying nice-looking batik, especially from Thailand’s Central Region.

After food products and silk, the next biggest product field was herbal products, I believe. This mainly included cosmetics and therapeutic products, as well as toiletries such as soaps and creams.

Another major product was wickerware, including bags, hats, baskets, furniture, and other wicker products, mainly from the Central Region.

A high percentage of the jewelry on display was beaded jewelry, most of it from the northeastern province of Surin. In fact, I would say that Surin probably had the highest number of booths at the show, as their silk booths outnumbered the other provinces as well. (Surin is perhaps best known to foreigners as the venue of the annual “Elephant Roundup.”)

I’ll mention a few of the minor products that I found interesting:

There were a couple booths selling hard-carved replicas of ancient sailing vessels of Thailand and other Asian countries, made of teak wood. These vessels included Chinese junks, 1,000-year-old Thai fishing boats and transport ships, and Ayuthaya-era (1600-1700s) warships.

There were several exhibitors selling traditional Thai instruments and DVDs of Thai dancing and music using those instruments. At one booth, Ajarn (teacher) Loy was playing along with the video on his instrument, the Pin (a three-stringed instrument sometimes referred to as a Northeastern Thai lute). String No. 1 is A, String 2 is D, and String 3 is a lower A. Ajarn Loy showed me a basic pattern and asked me if I wanted to try it. Sure! It wasn’t easy, as it was somewhat different than a guitar, but it would be fun to learn.

At another booth, the seller was playing the Khaen, a Northeastern wind instrument made of thin tubes of bamboo, which sounds both happy and slightly mournful at the same time. He showed me how to play a couple of notes.

The next music booth featured the Pong-lang, a xylophone-like instrument of the Northeast. After a brief demonstration by the seller, I was again offered the chance to play. Using two curved sticks, I played along a little and found the Pong-lang a bit easier than the Pin and the Khaen. In each case the backing music track was a single chord (A minor, I was told) played by guitar and bass, with the distinctive and important rhythm played on drums and other Thai percussion instruments.

I bought two DVDs featuring music played on those three instruments and others, for 80 baht (US$2.67) each.

There were several booths selling straw mats and other straw products. Some other booths were selling cushions, mainly the triangular bolster cushions which are very popular here.

One man was selling jewelry of a strange metallic green color. It turned out to be made of the wings of an elongated beetle called “malang tup.” He had several bags of these beetles (dead, wisely) which he said he raised in order to make the distinctive jewelry from their wings.

Continuing on with the insect theme, one vendor had made sculptures of ants standing erect (and playing guitar!) out of the pits of some kind of fruit, connected by wire. They were about seven inches tall, and some of them were cute, while others were fairly hellish-looking.

There was a lot of cotton clothing on display. One vendor’s wares were entirely in light-brown or khaki colors and looked most suitable for desert warfare. Another vendor’s textiles were made of fibers from the banana tree and had a rough, interesting texture. There was quite a bit of nice indigo-dyed clothing from Sakhon Nakorn province.

Several vendors from Nong Bua Lamphu were selling a product which their literature referred to as a “natural sponge.” It was made from a gourd that was dried out until only the inner fiber remained. In addition to sponges, it was used for other bathing accessories, most notably as a back scrubber with the fiber mounted on a wooden handle.

I found a lot of wooden products that were very well made and utilitarian, such as axe handles, spatulas, spoons, slingshots, and an unidentifiable device that looked like a metal hook with wooden tips. As the vendor was very busy with other customers at the time, I failed to learn the purpose of that particular gizmo.

Oh, at another booth there were also a bunch of cylindrical wooden objects which looked exactly like baseball bats, only shorter. Knowing that baseball is not at all popular in Thailand, I asked the vendor their purpose, and wielding one in the air, she told me that people could keep it in their car for use as a defensive weapon.

I was pleased to find the booths of 32 Centers for the Disabled at the fair. These centers included facilities for the blind, autistic, crippled, mentally disabled, and various other disabilities, all from the Central Region of Thailand. I am a volunteer each week at a center for the disabled in Nonthaburi province, so I was interested in talking with the staff of other centers. The residents of these centers had made various handicraft items for sale at the show. I purchased some jewelry, decorative items, and other crafts.

The most impressive item was the line of greeting cards designed and painted by the residents of the Thai Disability Independent Living Foundation, in Nakorn Pathom province, http://www.tddf.or.th. On the front of the card was a picture, often of a nature scene, and on the back of the card was a small photo of the resident, giving his/her name and type of disability.

I bought a colorful card of a bird in a tree, designed and painted by Ms. Jintana Tongdonmuen, whose disability is quadriplegia (partial or total loss of use of all limbs and torso).  The photograph shows Ms. Jintana in her wheelchair in front of the easel, painting by holding the brush with her teeth, with the end of the brush inside her mouth and the bristle part extending straight out from her mouth. The design is called “Nok Noi” (Little Bird) and is Code Number 0075 in their line of cards.

The OTOP City Fair covered eight exhibition halls, and there was so much to see at this trade show that I had to return on December 23 in order to catch it all. I have covered that information above, but I’d still like to mention the food I had on my second day there.

On that day I arrived at 1:00 p.m. ready for lunch. I went immediately to a booth selling food of the southern province of Phattalung, which I had seen and considered on the first day. I had a spicy pork curry dish, served on rice, called Moo Phad Phrik Kaeng.  Moo is the Thai word for pork, and Phad Phrik Kaeng means that it was stir-fried in curry powder.

By 6:00 p.m., I had finished visiting the exhibitions, so I thought I’d eat there again before I left. Conveniently, there was a prepared food section at each end of the fair, so the food stalls were right there where I finished. I decided on a stewed beef soup, Thai Islam style, sold by a family from Pathum Thani, a province just north of Bangkok. It was well seasoned and excellent, so I got directions to their regular shop, called Aree Khao Mok Kai, which is near the rear of the Thammasart University branch on Vipawadi Rangsit Road. I also bought a glass of fresh cold coconut milk from another booth.

To get to the trade show, I took the BTS Skytrain from Ekamai Station to Victory Monument Station. Under the expressway near the monument is a terminal for passenger vans going to various parts of Metropolitan Bangkok. From there I took a van to Impact Center for 25 baht ($.83). The OTOP City Fair runs from December 18-26 and is really worth a visit.

Bob

 

Next is an article on the most recent trade show that we have covered, followed by our archives:

Pet Expo Thailand 2012, May 17-20, 2012, at QSNCC

Yesterday (May 18), I went to Pet Expo Thailand 2012 at Queen Sirikit National Convention Center.  The shows hours are 10:00 a.m. to 8:00 p.m.

 

I took the BTS Skytrain for three stations, from Ekamai to Asoke, for 20 baht (about US$.70), then went downstairs and boarded the MRT Subway at Sukhumvit Station and traveled one stop to QSNCC Station (15 baht, about $.48)

There was a good crowd in attendance for this retail & wholesale show, especially considering that it was a weekday (Friday).  Admission fee was 20 baht.  The venue was pet-friendly, but dogs were the only pets that I saw at the show, mainly small ones at that. 

First, I looked at the display called Exotic Pet Land, which featured animals in glass cages.  Those exotic pets were the Africa sulcota tortoise, Indian star tortoise, green tree python, fennec fox, sugar glider (a squirrel-like animal), Fly River turtle, peacock day gecko, prairie dog, bull python, greater jerboa, and bearded dragon (lizard).

 

Major manufacturers of pet food and other pet supplies were present with big booths:  Pedigree, Whiskas, Smartheart, and Pfizer.

 

Some other suppliers were Jerhigh (slogan: “Feed Me with Love”), Aureo Pet Food Supplement from Japan, Pro Paw premium dog food, Delicio real salmon snacks, Engage Eco Pet Care, Breeder’s Choice skin & coat pet foods (USA since 1947), and Pronature holistic pet food (“The best of nature without compromise”).

 

Sleeky, which is very popular in Thailand for pet food and pet care products, had a big booth.  Sleeky does a lot of TV advertising which I often see on the skytrain.  Their commercials feature just-bathed dogs shaking themselves off, with bubbles in the air.

 

I’ll mention some of the other exhibitors:

 

Coccola Finest Pet Accessories displayed their Solid Oak Box Double Feeder, with two metal bowls, for 1,550 baht (about $50.00).  They also carried an assortment of leashes, collars, blankets, plush toys, and dog tags.

 

Hills Science Diet (“Veterinarian Recommended”) had prescription diet dog food for canines suffering from problems of the heart, liver, kidney, urinary tract, and other ailments.

 

Bok Bok Pet Munchies carried an interesting line of dreaded-looking dog snacks made from shark parts.  These packaged goodies included Shark Cartilage, Shark Bone, Shark Jerky, and Giant Chewy Stick.

 

Okashi displayed their “furry shampoo” line of Thai herbal shampoo for dogs and cats, which included these types:  Anti-Tick & Flea, Sensitive Coat & Skin, Activate Fledgling, Long Hair Dog, and Smelly Dog.

 

A local maker of dog T-shirts was selling large T-shirts for 120 baht (about $3.87) and small T-shirts at two for 60 baht (about $.194).  The shirts were imprinted with mainly enigmatic statements, such as “I Love You But I’ve Chosen Candy,” “It’s Coll When You Freak on the Floor,” and “Empty Heart.”

 

In the field of pet health care, Thonglor Pet Hospital was represented.  In addition to their original Thonglor Road location, they now have branches in the Bangkok area at Ladprao, Chaengwattana, Sri Nakarin, and Pin Klao.

 

Vet 4 Animal Hospital, in the Jatujak area, will do such procedures as surgery, neurology, dermatology, hydrotherapy, blood transfusions, and dental care, with emergency 24/7 service.  They have a pet ambulance for transportation to and from their facility.

 

Dog Chance, a not-for-profit organization, helps street dogs.  I received their brochure, written in Thai only, which showed grim “before” photos of dogs they had saved.  They gave me a sticker of a cartoon dog with the caption “Friend of Toob,” Toob being a generic name for a Thai dog, it was explained to me.

 

One room was reserved for local dog clubs, including Chihuahua Troopers, Shih Tzu Love, Siberian Club, Chow Chow, Pug Club, My Love Golden, and Beagle Gang.  In that room there was also a show area for competition.  While I was there, some kind of activity was in progress but I couldn’t make out what the point of it was.

 

As usual at Thai trade shows, there was a section for sales of prepared food which could be eaten right there at the show.  The food was mainly easy-to-eat fare such as sausages, fried chicken, and fried pork on bamboo skewers.  There was also a nice selection of curries served in styrofoam bowls, but as there was no seating area, curry purchasers has to eat standing up or else find a spot on the floor off to the side.

 

There was a nursing room on premises especially for animals (in addition to the normal human nursing room).  Outside of the show area, there was a pet toilet, which was a sandbox about seven feet square.

Office Automation, Stationery and IT Fair 2012 (and other shows), March 29 - April 1, 2012, at Impact

Today, March 31, 2012, I went to Impact Center to attend a grouping of comparatively small but interesting trade shows which are running from March 29 to April 1, from 10:00 a.m. to 8:00 p.m.

These shows are Miracle Year Amazing Thailand 2012; Office Automation, Stationery and IT Fair 2012; Kaset Sabai Expo; Travel Thailand, Travel the World, #4; Thailand 2012 Coffee & Tea Drinks; and Thailand 2012 Bakery & Ice Cream.

Miracle Year Amazing Thailand 2012 is a national promotion celebrating various aspects of Thailand.  I was very hungry when I arrived at this venue at 2:00 p.m. and was pleasantly surprised to see some kinds of typical Thai food for sale, since there had been no mention of food at any of these shows on the Impact website.

However, there were only a few entrees, including Somtam papaya salad, Pad Thai, Northern Thai noodle dishes and sausages, and Gaeng Massaman Gai chicken curry.  I opted for the Massaman but was disappointed that it was rather sweet and the chicken had not been stewed long enough.

There were some exhibitions of Thai handicrafts, including fruit carving and sweets preparation, plus a service specializing in the Thai “Phaen Boran” (ancient) style of massage.

There was an exhibit of the masks and costumes worn by Khon theatrical performers, and I especially appreciated an exhibit of traditional Thai musical instruments.   I was impressed to see huge-scale models of the Thai fiddles known as Saw Oo and Saw Duang.  These giant display fiddles measured well over seven feet (over two meters) in height, while the actual fiddles are somewhat less than three feet (less than a meter) in height.

There was an exhibition dedicated to the King and Queen of Thailand, with a few young men and women dressed as “Kinaree” deities who posed for photos with visitors.

At the back-center of the of exhibition hall, a stage had been erected, with a wide area of chairs for the audience.  At the time I was there, a veteran Thai male vocalist was performing patriotic songs, backed by karaoke soundtracks.

From there, I went to the next hall for the Office Automation, Stationery & IT Fairs.  I immediately saw that I had made a mistake in rushing to buy the Gaeng Massaman Gai at my first stop, as there was a greater variety of food available at this show.

The fair was heavy on stationery products but had a variety of other products for the office, including printers, fax machines, calculators, security systems, office furniture, etc.  The booths of these office-related items did not fill the whole hall allotted to this fair, so other vendors had been accepted, including those exhibiting an eclectic mix of herbal products, clocks, magazines, honey, frozen seafood, jewelry, leatherwear, clothing, and more.

As usual, there were banks promoting their credit cards, plus insurance companies and private companies offering instruction in foreign languages, music, computer, and other types of lessons.

I noticed one fairly interesting product which was a bladeless fan, called an “air multiplier” fan.  I was amused and a bit puzzled by the explanation shown on a board within the booth:  “Blades cause buffeting.  The blades on conventional fans cause unpleasant buffeting because they chop the air before it hits you.” 

I saw the bladeless fan in action but unfortunately the exhibitor was busy with other customers so I didn’t have the chance to get a detailed explanation from him on how the fan worked, especially the elimination of the dread buffeting.

Next, I went to the Kaset Sabai Expo.  In the Thai language, the word “kaset” refers to agriculture, while “sabai” means feeling good.  Agricultural products on display included farming equipment such as motorized plows and rice processors, plus plant food, plants and flowers.

The agricultural exhibits didn’t take up the entire hall, so there were booths rented to vendors of clothes, jewelry, wine cooler, small handicrafts, and various types of packaged dried seafood and dried sweets.

There was a small but interesting section selling prepared foods that could be eaten right there, including grilled meatballs on bamboo skewers, chicken curry puffs, roti ( an Indian-style crepe, but sweetened with sugar and condensed milk, as Thais prefer), and Northern Thai food.

The next hall housed “Travel Thailand, Travel the World, #4.”  There were exhibitors of accommodations from all the regions of Thailand:  Central, North, Northeast and South, and Bangkok.

I was interested in their descriptions of their various businesses:  beach resort, boutique resort, sports club & hotel, cabana beach resort, seaview resort & spa, resort condo, and others.

As with the previously mentioned shows, the travel section did not fill the entire hall, so booths had been rented to other types of vendors.  Some of their products were toys, trampolines, batik, suitcases, backpacks, bicycles, knives, etc.  Some of the services were massage, optical, banks, skin clinics, etc.

Finally, I visited Thailand 2012 Coffee & Tea Drinks and Thailand 2012 Ice Cream & Bakery.  There were 20 exhibitors displaying their coffee and tea-making systems, machines and supplies; 20 exhibitors of ice cream-making equipment and supplies; and 12 exhibitors of bakery equipment and supplies.

There was also an Activities Workshop held a certain times during the day.  None was being held while I was there, but I noticed that some of the workshops were “Gelato and Ice Cream Demonstration,” “Coffee of the Day,” and “Importance of Cleaning and Maintenance of Coffee Machines.”

Of these shows, the travel fair was by far the busiest and best attended, though the others were doing reasonable business.

Bob

Thailand Health & Beauty Show, Jan. 25-29, 2012, at Bitec

This afternoon, Thursday Jan. 26, 2012, I went to the Thailand Health & Beauty Show, which is being held at Bitec from Jan. 25-29, 2012.

Last August, an extension to the BTS Skytrain opened out to Sukhumvit Road Soi 107 (Soi Bearing).  The next to last station on the line is Bangna, near Bitec.  I got off the train at Bangna Station and walked about 100 yards (90 meters) to the entrance of Bitec.  There I found a free shuttle van, which took its passengers to Bitec after a short wait.

Naturally, the exhibitors were heavily represented in the fields of herbal products, health food, spas, and beauty clinics. 

Wat Pho, the Thai temple known as the center for Thai traditional massage, was offering basic massage courses.  The General Thai Massage Course and the Foot Massage Course each offers 30 hours of training (5 days / 6 hours per day).  Advanced course are Advanced Thai Medical Massage Therapy (60 hours), Oil Massage and Aromatherapy(30 hours), and Infant and Child Massage (21 hours).

Many spas, wellness centers, clinics and hospitals were offering their services.  Ariya Wellness Center was promoting its Body Structure Alignment for 50% discount on its trial program.

The show featured a wide range of herbal products, both domestic and imported, for health and beauty care.  Products included a great many herbal skin care creams, soaps, and liquids.  Other products included aromatherapy pillows and mattresses, supplies for spas (towels, robes, pillows), light cotton clothing and headgear.

Organic and natural food products were on display.  Flower Food Ltd., which is usually represented at trade shows, where they sell their sunflower seed foods, is now producing packaged almonds and melon seeds.

There was an exhibit of natural products from the Dead Sea, made in Jordan, using a salt-mud-water combination, for facial and hair care.

Academy Beauty Spa was promoting its Silhouette Dermalift with a disturbing-looking poster of a woman peeling a wide, thin layer of skin from her face.

One booth was selling CDs and DVDs of its original “green music.”  The music being played was relaxingly boring.

There was a Korean Pavilion consisting of about 15 exhibitors.  Among these were high-tech machines for health and beauty.  The booth of "I plus Q – House of Aromatherapy" attracted me.  They were displaying long bars of delicious-looking, but nonedible, soaps.  They gave me a well-made brochure package.

I should also point out Ayuraveda, makers of body lotion and related products.  Their brochure asks us to “experience Thai cuisine through your skin,” and offers such products as Tom Yum Body Scrub, Jasmine Rice Body lotion, and Tom Som Shower Gel.

A total of 134 exhibitors were represented at this fair, showing their beauty & health products, plus raw materials and processing equipment, spas, and other businesses.

Bob

 

Thailand Retail, Food and Hospitality Services 2012, Jan. 26-29, 2012, at Bitec

This afternoon, Thursday Jan. 26, 2012, I went to Thailand Retail, Food and Hospitality Services 2012, which is being held at Bitec from Jan. 26-29, 2012.

The first booth that I visited were representatives of the maker of venerable Mekhong Whisky.  Mekhong is being re-introduced on the Thai market after years of being unavailable.  They gave me a shot of Mekhong on the rocks, and the whisky still does have its distinctive taste.  However, they are apparently repositioning it as a premium brand by selling it for 395 baht (about US$13.00) for a 640 cc bottle, more than twice as much as most other brands of Thai whisky.  I have doubts whether their strategy will prove successful.

The same booth had a bartender making cocktails using their new “white spirits” product named Bangyikhan.  The mixologist made me a tasty, minty cocktail.  A 640 cc bottle of Bangkyikhan costs 150 baht (about $5.00) and is available at 7-11’s, according to the sales representative.

At the next booth I was offered a small glass of a nice dry champagne.  This made me hopeful that I’d be receiving many other alcohol samples, but those two vendors proved to be the only ones giving booze samples, dang it!

Other products and services included hotel computer systems, cash registers, clean-air systems, professional cleaning products and services, expresso supply, gelato and ice makers, coffee consulting and supply, water filter systems, laundry applications, cake mixers, scales, plastic containers, stainless steel pans, kitchen utensils, food and beverage trade magazines, cookbooks, and others.

There were a good number of food samples being offered.  I especially liked the toothpick samples of the Super Angus Beef Burger and the Superlamb Burger.  These are frozen patties and are very pleasantly seasoned.  They are local products which I hope do well.

Food preparation seminars were being held throughout the day, including such subjects as “Appetizers w/ Cream Cheese,” Beer in Food,” and “Steaks and Sauces.” 

Bob

 

 

 

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